Become a friend of the Amazon now!

An institute to protect people and nature

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The Amazon needs permanent solutions - otherwise we'll be talking about fires every year.

Image: © NASA Earth Observatory images by Joshua Stevens, using Landsat data from the U.S. Geological Survey.

The Amazon faces a state of emergency due to the continued growth of deforestation and more recently, by the COVID-19 crises, causing ecological, economic and social collapse with global consequences.

Sense of urgency

Donate to Combat Covid at Amazonas

August 10 and 11 this year were marked by the so called 'Fire Day' a criminal demonstration in support of Jair Bolsonaro.

Demonstrating their belief that Brazil does not need Germany and Norway to protect its biodiversity, large landowners started fires across various parts of the Brazilian rainforest, adding to the devastation of the Amazon.

Source: Mídia Ninja

The good news is that there are solutions and concrete results!

The Friends of the Amazon Institute - iAMA was created asa private non-profit institution, headquartered in Portugal, formally registered in the city of Porto, in March 2020.


iAMA is the result of a long work, started in 2019, during the crisis generated by the increase in deforestation in the Amazon and its main strategy is to mobilize resources, through donations from citizens, foundations and private companies, to support practical action projects aimed at reducing deforestation and poverty in the Amazon, with a special focus on indigenous peoples and traditional populations of all 9 countries in the Amazon Basin.


iAMA also aims to create a space for high-level debates, in the quest to contribute to an agenda of actions for the sustainable development of the Amazon, independently of political party positions and with a strong foundation in science.


The Friends of the Amazon was conceived as a plural and open initiative, capable to host different initiatives and networks that work in the nine countries of the Amazon.

Partner institutions

The Sustainable Amazon Foundation (FAS) is a Brazil-based organization dedicated to the conservation of the Amazon through the improvement of the quality of life of traditional communities. FAS works in 581 remote communities, benefiting 39,420 people within 10.9 million hectares.

The Sustainable Development Solutions Network - Amazônia (SDSN- Amazônia) is a UN initiative that brings together 125 public, private, academic and civil society organizations to mobilize local knowledge in the search for solutions and best practices. to the challenges related to sustainable development in the region.

The Coordination of the Indigenous Organizations of the Amazon Basin (COICA), is an indigenous organization with the objective of defending territorial rights and self-determination of the indigenous peoples of the Amazon Basin. It represents about 1.5 million people from 400 indigenous ethnicities that live in the Continental Amazon.

FAS

COICA

SDSN Amazônia

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August 10 and 11 this year were marked by the so called 'Fire Day' a criminal demonstration in support of Jair Bolsonaro.

Demonstrating their belief that Brazil does not need Germany and Norway to protect its biodiversity, large landowners started fires across various parts of the Brazilian rainforest, adding to the devastation of the Amazon.

Source: Mídia Ninja

To implement large-scale programs to address two interconnected challenges for the future of the Amazon

Vision

Avoiding the ecological collapse, or tipping point of the Amazon



Eliminate extreme poverty and protect the rights and culture of indigenous peoples

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  • Support Coronavirus emergency response actions
  • Support the expansion of social technologies implemented by FAS in the Brazilian Amazon, focusing on territories and protected areas across the Amazon basin
  • Support COICA in the implementation of the indigenous economy program in the Amazon Basin, as part of the Planes de Vida Plena & Buen Vivir of the indigenous territories
  • Support research, education and development institutions, members of the SDSN Amazon network, to find solutions based on science and related to the sustainable progress of the region
  • Support high-level dialogue focused on public policies aimed at sustainable development, with an emphasis on entrepreneurship and financing the Amazon bioeconomy

The Friends of the Amazon Institute has the following strategic objectives:

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Our goal is to end the region's poverty rates and to scale education, health and income generation solutions that add value to the standing forest.

August 10 and 11 this year were marked by the so called 'Fire Day' a criminal demonstration in support of Jair Bolsonaro.

Demonstrating their belief that Brazil does not need Germany and Norway to protect its biodiversity, large landowners started fires across various parts of the Brazilian rainforest, adding to the devastation of the Amazon.

Source: Mídia Ninja

Since 2008, the Sustainable Amazon Foundation (FAS) has


increased indigenous peoples’ family income (2009-2019)

reduction of deforestation

(2009-2018)

within 11 million hectares in the Amazon -- the area of Portugal.

240%

60%

Download the factsheet

August 10 and 11 this year were marked by the so called 'Fire Day' a criminal demonstration in support of Jair Bolsonaro.

Demonstrating their belief that Brazil does not need Germany and Norway to protect its biodiversity, large landowners started fires across various parts of the Brazilian rainforest, adding to the devastation of the Amazon.

Source: Mídia Ninja

Let’s protect the Amazon and its natural richness (Açaí berry, manioc flour, andiroba oil etc.), its peoples (traditional knowledge and ancient wisdom) and its global importance (rainfall production and climate regulation).

Strategy

All this makes forests worth more standing than cut.

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August 10 and 11 this year were marked by the so called 'Fire Day' a criminal demonstration in support of Jair Bolsonaro.

Demonstrating their belief that Brazil does not need Germany and Norway to protect its biodiversity, large landowners started fires across various parts of the Brazilian rainforest, adding to the devastation of the Amazon.

Source: Mídia Ninja

Scaling up FAS’ proven solutions for nature and people

August 10 and 11 this year were marked by the so called 'Fire Day' a criminal demonstration in support of Jair Bolsonaro.

Demonstrating their belief that Brazil does not need Germany and Norway to protect its biodiversity, large landowners started fires across various parts of the Brazilian rainforest, adding to the devastation of the Amazon.

Source: Mídia Ninja

Activities of protection of the Amazon need to be people-centered and holistic:

  • social protection (focusing on children and women)
  • capacity building in sustainable forest-based economy
  • relevant education
  • leadership training, and;
  • participative forest conservation practices.

August 10 and 11 this year were marked by the so called 'Fire Day' a criminal demonstration in support of Jair Bolsonaro.

Demonstrating their belief that Brazil does not need Germany and Norway to protect its biodiversity, large landowners started fires across various parts of the Brazilian rainforest, adding to the devastation of the Amazon.

Source: Mídia Ninja

How does it works?

The strategy is to scale up the methodology implemented and improved by the Sustainable Amazon Foundation (FAS), since 2008, within 11 million hectares and with 40 thousand people in the Amazon forest.

Using well-established networks and acknowledges partners, such as COICA and SDSN-Amazon, which mobilize 600 organizations, we intend to foster and expand best practices in sustainable development for other areas in the Amazon.

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The range of these networks and their partners enable to implement a participative and inclusive bottom-up approach by identifying communities’ demands and opportunities in order to co-design a cohesive development model within a sustainable forest-based economy to enable conservation and prosperity to the Amazon.

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Together with the nonprofits, Welight will be responsible for the accountability and transparency of the resources applied

The Friends of the Amazon Institute will adopt the most rigorous and modern practices of governance, compliance and transparency. All iAMA accounts must undergo an independent annual audit.


A detailed Annual Report will be published, containing the activities carried out and the financial statements. The reports will be written according to the Amazonas Sustainable Foundation standard. The report will offer a transparent and global view of the organization's work. Donors will also receive detailed information about the progress of the financed actions.

Management & Transparency

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Governance is key to manage the resources

Financial management of the fund will be made by worldwide acknowledged institutions.


Investment strategies will be made by Council of Notables with vast experience and know-how of the Amazon-periodic and independent auditing.

  • scholars
  • specialists
  • indigenous and traditional leaders
  • donors
See the governance model

Innovation and technology behind resources management

The Fund and its ecosystem will be digitally managed through a decentralized blockchain technology developed by Welight in partnership with IBM, able to:

  • Ensure transparency and tracking of funds, associating them with indicators, SDGs, results, evidences and territories;
  • Set up rules, terms and conditions and governance structures which can be transformed into smart contracts;
  • Manage collaborative calls for proposal, screening and evaluation processes;
  • Design projects and interventions within global practices and standards;
  • Manage funds and international transfers with 88% economy when compared to bank transactions;
  • Consolidate data and analyze investments and interventions through analytic tools;
  • Collect and update project information through a mobile app;
  • Centralize media generated by beneficiary institutions and share it across multiple channels; and
  • Consolidate automated project/Fund information into interactive web pages.

Why Friends of the Amazon?

It’s well known that this is not an easy task and it needs a lot of resources indeed. Nevertheless, the cost of inaction is even more!


That’s why this global mobilization strategy intends to create an enabling environment, with resources and institutional capacity, to implement effective projects to insure the Amazon keeps providing its valuable services to the planet.

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We have a bold and well suitable timeline to our expertise and experiences -- and well connected with the Amazon needs

Get more involved, download our strategic vision and know the details of this initiative!

Download

Willing to do more?

For larger donations, to join coalition of outreach partners or other types of collaboration please use the form or send us an email!

weare@friendsoftheamazon.fund

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Donate to support the Friends of the Amazon Institute

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We go beyond technology to accelerate the transformations needed to achieve the sustainable development goals, by leveraging donor-impact maker relationships.


Welight is a hybrid organization, certified B Corp, focused on increasing positive impact. We are supporting this initiative by providing our tech for good.

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