The Amazon needs permanent solutions - otherwise we'll be talking about fires every year.
Image: © NASA Earth Observatory images by Joshua Stevens, using Landsat data from the U.S. Geological Survey.
There is an emergency in the Amazon due to the increase of deforestation and forest fires causing an ecological collapse with global consequences
Sense of urgency
August 10 and 11 this year were marked by the so called 'Fire Day' a criminal demonstration in support of Jair Bolsonaro.
Demonstrating their belief that Brazil does not need Germany and Norway to protect its biodiversity, large landowners started fires across various parts of the Brazilian rainforest, adding to the devastation of the Amazon.
Source: Mídia Ninja
The good news is that there are solutions and concrete results!
On the Amazon Day, September 5, the Friends of the Amazon - a fund to protect people and nature was launched. It is a private fund, exclusively to receive donations from citizens, foundations and private companies.
The strategy is to support successful programs and projects so that they can be improved and multiplied. The premise is that there are many promising initiatives that can have short, medium and long term results, developed by Amazonian institutions, in collaboration with institutions from other regions and countries.
The Friends of the Amazon was conceived as a plural and open initiative, capable to host different initiatives and networks that work in the nine countries of the Amazon.
Partner institutions
The Sustainable Amazon Foundation (FAS) is a Brazil-based organization dedicated to the conservation of the Amazon through the improvement of the quality of life of traditional communities. FAS works in 581 remote communities, benefiting 39,420 people within 10.9 million hectares.
The Sustainable Development Solutions Network - Amazônia (SDSN- Amazônia) is a UN initiative that brings together 125 public, private, academic and civil society organizations to mobilize local knowledge in the search for solutions and best practices. to the challenges related to sustainable development in the region.
The Coordination of the Indigenous Organizations of the Amazon Basin (COICA), is an indigenous organization with the objective of defending territorial rights and self-determination of the indigenous peoples of the Amazon Basin. It represents about 1.5 million people from 400 indigenous ethnicities that live in the Continental Amazon.
Move Humanity is a new global initiative aiming to mobilize each year at least 1 percent of the wealth of the world’s super-rich for the Sustainable Development Goals, either through philanthropy or taxes.
FAS
COICA
SDSN Amazônia
Move Humanity
August 10 and 11 this year were marked by the so called 'Fire Day' a criminal demonstration in support of Jair Bolsonaro.
Demonstrating their belief that Brazil does not need Germany and Norway to protect its biodiversity, large landowners started fires across various parts of the Brazilian rainforest, adding to the devastation of the Amazon.
Source: Mídia Ninja
Develop a large scale program to address two interconnected challenges for the future of the Amazon
Vision
Avoiding the ecological collapse, or tipping point of the Amazon
Eliminate extreme poverty and protect the rights and culture of indigenous peoples
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Our goal is to end the region's poverty rates and to scale education, health and income generation solutions that add value to the standing forest.
August 10 and 11 this year were marked by the so called 'Fire Day' a criminal demonstration in support of Jair Bolsonaro.
Demonstrating their belief that Brazil does not need Germany and Norway to protect its biodiversity, large landowners started fires across various parts of the Brazilian rainforest, adding to the devastation of the Amazon.
Source: Mídia Ninja
Since 2008, the Sustainable Amazon Foundation (FAS) has
increased indigenous peoples’ family income (2009-2019)
reduction of deforestation
(2009-2018)
within 11 million hectares in the Amazon -- the area of Portugal.
60%
August 10 and 11 this year were marked by the so called 'Fire Day' a criminal demonstration in support of Jair Bolsonaro.
Demonstrating their belief that Brazil does not need Germany and Norway to protect its biodiversity, large landowners started fires across various parts of the Brazilian rainforest, adding to the devastation of the Amazon.
Source: Mídia Ninja
Build on FAS´ successful experience of community-based development, drawing lessons learned and developing a learning and research platform for scaling up and dissemination in the 9 Amazon countries.
Strategy
Scaling up FAS’ proven solutions for nature and people
August 10 and 11 this year were marked by the so called 'Fire Day' a criminal demonstration in support of Jair Bolsonaro.
Demonstrating their belief that Brazil does not need Germany and Norway to protect its biodiversity, large landowners started fires across various parts of the Brazilian rainforest, adding to the devastation of the Amazon.
Source: Mídia Ninja
Scaling up FAS’ proven solutions for nature and people
August 10 and 11 this year were marked by the so called 'Fire Day' a criminal demonstration in support of Jair Bolsonaro.
Demonstrating their belief that Brazil does not need Germany and Norway to protect its biodiversity, large landowners started fires across various parts of the Brazilian rainforest, adding to the devastation of the Amazon.
Source: Mídia Ninja
Let’s protect the Amazon and its natural richness (Açaí berry, manioc flour, andiroba oil etc.), its peoples (traditional knowledge and ancient wisdom) and its global importance (rainfall production and climate regulation).
All this makes forests worth more standing than cut.
August 10 and 11 this year were marked by the so called 'Fire Day' a criminal demonstration in support of Jair Bolsonaro.
Demonstrating their belief that Brazil does not need Germany and Norway to protect its biodiversity, large landowners started fires across various parts of the Brazilian rainforest, adding to the devastation of the Amazon.
Source: Mídia Ninja
Activities of protection of the Amazon need to be people-centered and holistic:
August 10 and 11 this year were marked by the so called 'Fire Day' a criminal demonstration in support of Jair Bolsonaro.
Demonstrating their belief that Brazil does not need Germany and Norway to protect its biodiversity, large landowners started fires across various parts of the Brazilian rainforest, adding to the devastation of the Amazon.
Source: Mídia Ninja
How does it works?
The strategy is to scale up the methodology implemented and improved by the Sustainable Amazon Foundation (FAS), since 2008, within 11 million hectares and with 40 thousand people in the Amazon forest.
Using well-established networks and acknowledges partners, such as COICA and SDSN-Amazon, which mobilize 600 organizations, we intend to foster and expand best practices in sustainable development for other areas in the Amazon.
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The range of these networks and their partners enable to implement a participative and inclusive bottom-up approach by identifying communities’ demands and opportunities in order to co-design a cohesive development model within a sustainable forest-based economy to enable conservation and prosperity to the Amazon.
Friends of the Amazon'Fund
FAS
Implementation agency
nonprofits & empowered grassroots organizations
Regional partner
Local organization
traditional, indigenous & grassroots
Benefited peoples
traditional, indigenous & smallholders
Together with the nonprofits, Welight will be responsible for the accountability and transparency of the resources applied
Financial flow
Monitoring & Evaluation
Governance is key to manage the resources
Financial management of the fund will be made by worldwide acknowledged institutions.
Investment strategies will be made by Council of Notables with vast experience and know-how of the Amazon-periodic and independent auditing.
Innovation and technology behind resources management
The Fund and its ecosystem will be digitally managed through a decentralized blockchain technology developed by Welight in partnership with IBM, able to:
Why Friends of the Amazon?
It’s well known that this is not an easy task and it needs a lot of resources indeed. Nevertheless, the cost of inaction is even more!
That’s why this global mobilization strategy intends to create an enabling environment, with resources and institutional capacity, to implement effective projects to insure the Amazon keeps providing its valuable services to the planet.
We have a bold and well suitable timeline to our expertise and experiences -- and well connected with the Amazon needs
Get more involved, download our strategic vision and know the details of this initiative!
Willing to do more?
For larger donations, to join coalition of outreach partners or other types of collaboration please use the form or send us an email!
weare@friendsoftheamazon.fund
If you have an e-commerce you can also generate donations by integrating our plugin. Please contact us!
We go beyond technology to accelerate the transformations needed to achieve the sustainable development goals, by leveraging donor-impact maker relationships.
Welight is a hybrid organization, certified B Corp, focused on increasing positive impact. We are supporting this initiative by providing our tech for good.
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