Become a friend of the Amazon now!

A fund to protect people and nature

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The Amazon needs permanent solutions - otherwise we'll be talking about fires every year.

Image: © NASA Earth Observatory images by Joshua Stevens, using Landsat data from the U.S. Geological Survey.

There is an emergency in the Amazon due to the increase of deforestation and forest fires causing an ecological collapse with global consequences

Sense of urgency

August 10 and 11 this year were marked by the so called 'Fire Day' a criminal demonstration in support of Jair Bolsonaro.

Demonstrating their belief that Brazil does not need Germany and Norway to protect its biodiversity, large landowners started fires across various parts of the Brazilian rainforest, adding to the devastation of the Amazon.

Source: Mídia Ninja

The good news is that there are solutions and concrete results!

On the Amazon Day, September 5, the Friends of the Amazon - a fund to protect people and nature was launched. It is a private fund, exclusively to receive donations from citizens, foundations and private companies.


The strategy is to support successful programs and projects so that they can be improved and multiplied. The premise is that there are many promising initiatives that can have short, medium and long term results, developed by Amazonian institutions, in collaboration with institutions from other regions and countries.


The Friends of the Amazon was conceived as a plural and open initiative, capable to host different initiatives and networks that work in the nine countries of the Amazon.

Partner institutions

The Sustainable Amazon Foundation (FAS) is a Brazil-based organization dedicated to the conservation of the Amazon through the improvement of the quality of life of traditional communities. FAS works in 581 remote communities, benefiting 39,420 people within 10.9 million hectares.

The Sustainable Development Solutions Network - Amazônia (SDSN- Amazônia) is a UN initiative that brings together 125 public, private, academic and civil society organizations to mobilize local knowledge in the search for solutions and best practices. to the challenges related to sustainable development in the region.

The Coordination of the Indigenous Organizations of the Amazon Basin (COICA), is an indigenous organization with the objective of defending territorial rights and self-determination of the indigenous peoples of the Amazon Basin. It represents about 1.5 million people from 400 indigenous ethnicities that live in the Continental Amazon.

Move Humanity is a new global initiative aiming to mobilize each year at least 1 percent of the wealth of the world’s super-rich for the Sustainable Development Goals, either through philanthropy or taxes.

FAS

COICA

SDSN Amazônia

Move Humanity

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August 10 and 11 this year were marked by the so called 'Fire Day' a criminal demonstration in support of Jair Bolsonaro.

Demonstrating their belief that Brazil does not need Germany and Norway to protect its biodiversity, large landowners started fires across various parts of the Brazilian rainforest, adding to the devastation of the Amazon.

Source: Mídia Ninja

Develop a large scale program to address two interconnected challenges for the future of the Amazon

Vision

Avoiding the ecological collapse, or tipping point of the Amazon



Eliminate extreme poverty and protect the rights and culture of indigenous peoples

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Our goal is to end the region's poverty rates and to scale education, health and income generation solutions that add value to the standing forest.

August 10 and 11 this year were marked by the so called 'Fire Day' a criminal demonstration in support of Jair Bolsonaro.

Demonstrating their belief that Brazil does not need Germany and Norway to protect its biodiversity, large landowners started fires across various parts of the Brazilian rainforest, adding to the devastation of the Amazon.

Source: Mídia Ninja

Since 2008, the Sustainable Amazon Foundation (FAS) has


increased indigenous peoples’ family income (2009-2019)

reduction of deforestation

(2009-2018)

within 11 million hectares in the Amazon -- the area of Portugal.

240%

60%

Download the factsheet

August 10 and 11 this year were marked by the so called 'Fire Day' a criminal demonstration in support of Jair Bolsonaro.

Demonstrating their belief that Brazil does not need Germany and Norway to protect its biodiversity, large landowners started fires across various parts of the Brazilian rainforest, adding to the devastation of the Amazon.

Source: Mídia Ninja

Build on FAS´ successful experience of community-based development, drawing lessons learned and developing a learning and research platform for scaling up and dissemination in the 9 Amazon countries.

Strategy

Scaling up FAS’ proven solutions for nature and people

August 10 and 11 this year were marked by the so called 'Fire Day' a criminal demonstration in support of Jair Bolsonaro.

Demonstrating their belief that Brazil does not need Germany and Norway to protect its biodiversity, large landowners started fires across various parts of the Brazilian rainforest, adding to the devastation of the Amazon.

Source: Mídia Ninja

Scaling up FAS’ proven solutions for nature and people

August 10 and 11 this year were marked by the so called 'Fire Day' a criminal demonstration in support of Jair Bolsonaro.

Demonstrating their belief that Brazil does not need Germany and Norway to protect its biodiversity, large landowners started fires across various parts of the Brazilian rainforest, adding to the devastation of the Amazon.

Source: Mídia Ninja

Let’s protect the Amazon and its natural richness (Açaí berry, manioc flour, andiroba oil etc.), its peoples (traditional knowledge and ancient wisdom) and its global importance (rainfall production and climate regulation).

All this makes forests worth more standing than cut.

August 10 and 11 this year were marked by the so called 'Fire Day' a criminal demonstration in support of Jair Bolsonaro.

Demonstrating their belief that Brazil does not need Germany and Norway to protect its biodiversity, large landowners started fires across various parts of the Brazilian rainforest, adding to the devastation of the Amazon.

Source: Mídia Ninja

Activities of protection of the Amazon need to be people-centered and holistic:

  • social protection (focusing on children and women)
  • capacity building in sustainable forest-based economy
  • relevant education
  • leadership training, and;
  • participative forest conservation practices.

August 10 and 11 this year were marked by the so called 'Fire Day' a criminal demonstration in support of Jair Bolsonaro.

Demonstrating their belief that Brazil does not need Germany and Norway to protect its biodiversity, large landowners started fires across various parts of the Brazilian rainforest, adding to the devastation of the Amazon.

Source: Mídia Ninja

How does it works?

The strategy is to scale up the methodology implemented and improved by the Sustainable Amazon Foundation (FAS), since 2008, within 11 million hectares and with 40 thousand people in the Amazon forest.

Using well-established networks and acknowledges partners, such as COICA and SDSN-Amazon, which mobilize 600 organizations, we intend to foster and expand best practices in sustainable development for other areas in the Amazon.

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The range of these networks and their partners enable to implement a participative and inclusive bottom-up approach by identifying communities’ demands and opportunities in order to co-design a cohesive development model within a sustainable forest-based economy to enable conservation and prosperity to the Amazon.

Friends of the Amazon'Fund

FAS

Implementation agency

nonprofits & empowered grassroots organizations

Regional partner

Local organization

traditional, indigenous & grassroots

Benefited peoples

traditional, indigenous & smallholders

Transparency

Together with the nonprofits, Welight will be responsible for the accountability and transparency of the resources applied

Financial flow

Monitoring & Evaluation

Governance is key to manage the resources

Financial management of the fund will be made by worldwide acknowledged institutions.


Investment strategies will be made by Council of Notables with vast experience and know-how of the Amazon-periodic and independent auditing.

  • scholars
  • specialists
  • indigenous and traditional leaders
  • donors

Innovation and technology behind resources management

The Fund and its ecosystem will be digitally managed through a decentralized blockchain technology developed by Welight in partnership with IBM, able to:

  • Ensure transparency and tracking of funds, associating them with indicators, SDGs, results, evidences and territories;
  • Set up rules, terms and conditions and governance structures which can be transformed into smart contracts;
  • Manage collaborative calls for proposal, screening and evaluation processes;
  • Design projects and interventions within global practices and standards;
  • Manage funds and international transfers with 88% economy when compared to bank transactions;
  • Consolidate data and analyze investments and interventions through analytic tools;
  • Collect and update project information through a mobile app;
  • Centralize media generated by beneficiary institutions and share it across multiple channels; and
  • Consolidate automated project/Fund information into interactive web pages.

Why Friends of the Amazon?

It’s well known that this is not an easy task and it needs a lot of resources indeed. Nevertheless, the cost of inaction is even more!


That’s why this global mobilization strategy intends to create an enabling environment, with resources and institutional capacity, to implement effective projects to insure the Amazon keeps providing its valuable services to the planet.

We have a bold and well suitable timeline to our expertise and experiences -- and well connected with the Amazon needs

Get more involved, download our strategic vision and know the details of this initiative!

Download

Willing to do more?

For larger donations, to join coalition of outreach partners or other types of collaboration please use the form or send us an email!

weare@friendsoftheamazon.fund

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We go beyond technology to accelerate the transformations needed to achieve the sustainable development goals, by leveraging donor-impact maker relationships.


Welight is a hybrid organization, certified B Corp, focused on increasing positive impact. We are supporting this initiative by providing our tech for good.

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